The River Alliance partners with businesses from across Wisconsin who want to help further the cause of protecting and preserving our state's flowing waters. From event sponsorship to River Trader memberships, in-kind donations to grants, Wisconsin's business community plays a crucial role in saving our rivers.
Interested in finding out how your business can support Wisconsin's rivers? Just call David Pausch, donor relations manager at 608-257-2424 for more information.
 If you are a river-focused business in the state of Wisconsin, we encourage you to become a River Trader. You can join using the "Donate now" button above or contact Dave Pausch, Donor Relations Manager, at 608-257-2424 x114 or email.
An annual membership is $250 and benefits include:
- Prominently displayed linked presence on our website.
- Recognition as a leading supporter in our quarterly newsletter Wisconsin Rivers.
- Periodically, linked recognition in our e-newsletter Word on the Stream.
- Exposure to 3,000 members and supporters.
Current River Traders
 Willy Street Coop is an economically and environmentally sustainable, cooperatively owned grocery business that serves the needs of its owners and employees. We are a cornerstone of a vibrant community in south-central Wisconsin that provides fairly priced goods and services while supporting local and organic suppliers.
 Indian Trails Campground and Fox Trail Outfitters is your home away from home! Featuring everything from fishing to floating, horseshoes to mini-golf, Indian Trails is a great get-away for the entire family. Paddle with Fox Trail Outfitters from the Campground and Indian Trails/Fox Trail will donate $1 for each boat to the River Alliance!
 Kosir's Rapid Rafts Inc. was Wisconsin's first professional whitewater rafting outfitter with operations on both the "Roaring Rapids" section of the Peshtigo River and the mighty "Piers Gorge" section of the Menominee River . These are the most exciting and challenging whitewater rafting trips in Northern Wisconsin! We challenge you to compare our whitewater rafting adventures to any other in the Midwest!
 JFNew is a full-service ecological services firm providing solutions for natural stormwater treatment, sustainable site design, ecological restoration and environmental compliance. Our team of over 100 professionals provides ecological consulting, restoration services and native plant materials for projects throughout the midwest and beyond. Our 100+ acre Native Plant Nursery is one of the largest in the United States.
 Fred Flasher's Canoe Camping Trips, LLC is located in Wilton, Wisconsin, a small rural town in the south central part of the state. For more than 20 years we have been guiding all sorts of groups down the area's most scenic rivers. Your guide, Fred, is a registered guide in the state of Wisconsin, and a member of the Professional Paddlesports Association.
- Blackhawk River Runs- our first River Trader! Joined February 2009. Call 608.643.6724 for more information on this business.
 Half-Priced Books is one of Madison's favorite retailers. And one of our newest river-supporting businesses!
 The Worth Company, based in Stevens Point, are creators of fine equipment for fishing. The Worth company encourages everyone to do their part to keep nature growing for the future.
AV Club of Madison
3rd Wave Research
Cullen Weston Pines and Bach
Econoprint
Fontana Sports
Furthermore Beer
Home Savings Bank
Inter-Fluve, Inc.
Lake Louie Brewery
Madison Gas and Electric
Majestic Theatre
The Old Feed Mill
Patagonia
Pemba Serves
Sequin Properties
Whole Foods Market
Willow Publications
Wisconsin River Outings
Wisconsin Trout Unlimited
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